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In
1979, the rhombus took the control of the fourth and smaller American
producing group, AMC/Jeep. Jose Dedeurwaerder and forty French
technicians are sent to Detroit. AMC at that time, was old
factories like the one of Kenosha in Wisconsin, an obsolete range, but a
sales network of 1.200 dealers through all United States. Then begin
for Renault the work of adaptation of its European R9 for the American market.
It must be assembled in the lake front plant
in
Kenosha -200 million dollars were invested to modernize this factory -
and the name of Alliance was choosen to celebrate this
Franco-American partnership. About the name of the Renault brand in the USA,
it
was envisaged to use RenAM, but this idea was fortunately quickly
abandoned.
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